Review of the 2022 Global Operation Summit Forum Agenda-XIAMEN,CHINA

On the morning of November 12, the China International Cross-border E-commerce Exhibition Supporting Forum-Global Operation Summit Forum was held in Hall A2 of Xiamen International Convention and Exhibition Center.

This forum is co-hosted by the Organizing Committee of China (Xiamen) International Cross-border E-commerce Exhibition and EC Business Consulting Co., Ltd.

Cassie, the keynote speaker of the first topic, started from the overseas model of Chinese brands, to the transformation of overseas social media platforms, the arrival of the global short video era, and the era of Internet celebrities for all people.

Through brand cases to describe the changes in the development of overseas Internet celebrity applications, the management of Internet celebrities is becoming more refined and professional, and the management of Internet celebrities has become a major weapon in brand competition. The cooperation between brands and online celebrities tends to be diversified!

Finally, Cassie mentioned that the current pain point of brands lies in creativity. How to find creative talents and in-depth cooperation with brands is the next trend. Letting content creators participate in brand building can better promote the sustainable development of brands.

Jessie, from the perspective of intellectual property rights and trademark design to talk about brand building. Cross-border e-commerce has been iteratively evolving from the initial era of unlabeled business sales to focusing on operations, relying on platforms, and now to the intensive cultivation of brands going overseas. The protection of intellectual property rights is already a rigid need. The impact on the enterprise is fatal. Without intellectual property protection, it will almost lead to all losses.

Jessie explained the details of the trademark from creative design to product shooting through the customer cases served by ASIN, and explained the key to describe the trademark. Professional intellectual property services are the key support for enterprises in refined operations, and also a key link in driving brand development.

Mr. Wang gave a solution to how cross-border e-commerce should deal with exchange rate fluctuations from the professional perspective of international payment. Enterprises need to gradually learn and establish a relatively complete exchange rate risk management mechanism. Exchange rate management involves all aspects, not just locking foreign exchange. Exchange rate management runs through the entire value chain of the enterprise, including budget exchange rate, cost exchange rate, multi-currency management, global layout, etc.

Forecasting foreign exchange trends helps to achieve good hedging results, and timely grasping trends can also help companies obtain profits. Then Mr. Wang also introduced several exchange rate management income products of Haiyun Exchange, which can better help companies manage overseas funds.